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9 Tips For Crafting Social Media Content Strategy That Engages Your Audience

This time, we provide you with 9 tips for crafting your social media content plan.
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Megan Pierce

Content Marketer

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13 min read

Do you think your posts on social platforms don't bring enough results to your company? This may be due to the fact that you don't have a social media content strategy.

There is a difference between publishing material with and without a proper strategy. As social media is a powerful tool for engaging your audience, you should take this place into account in your marketing activities. By using it in conjunction with your content strategy, you can create compelling and engaging content in advance.

But yes, it's easy to say. It's not a simple task to make a comprehensive and effective social content marketing plan for social media channels. But we know it and that's why we want to help you. This time, we provide you with 9 tips for crafting your social media content plan.

Why should you create a social media content strategy?

An effective strategy will increase consumer engagement on your social channels and, as a result, helps you to fulfill your brand's objectives. Whether boosting sales or increasing awareness, such a social media plan can help you achieve your goals.

Having a social media content strategy indicates what you will post on a social media network as well as how you will engage with your audience. In addition to a publishing schedule, it can include information about the goals you want to achieve, your target audience, and publishing times. Besides saving you time, all this allows you to manage your social media accounts effectively.

So, when it comes to social media, you have two options: You can post whatever comes to mind, or you can create a content plan and stick to it. 

The benefits of creating a content strategy are manifold. First, it can help you focus your posts and make sure that they’re engaging and valuable for your audience. Second, it can help you generate more followers and fans because you produce high-quality content ideas that people want to share. Finally, such a strategy can help you better understand your target audience and figure out which topics they care about most. 

So why not take advantage of all these benefits by creating a social media content strategy today?

9 tips: How to kick off your social media content strategy

#1 Run a good SWOT analysis

A SWOT analysis is a business analysis tool that helps you identify your company's strengths, weaknesses, opportunities, and threats. First, you can create a list of questions to answer for each element. The questions serve as a guide for completing the SWOT analysis and creating a balanced list. Then, by understanding them, you can craft effective social media content that will attract new customers and keep current ones engaged.

SWOT will motivate you to think about your business from a fresh angle and new ways. You may think you already know everything you need to do, but it will challenge you to think about it from a new perspective. In addition, doing a SWOT analysis will help you to prioritize the tasks you need to accomplish to grow your strategy and the whole business.

#2 Find and analyze your competitors

When crafting an awesome content goal, it is important to understand your audience and their interests. This can be done by analyzing your competitors’ social media content, as well as conducting your own research.

Of course, before you can start an analysis, you need to understand who your competitors are. Once you know who your rivals are, you can perform an examination and gain unique insights. Such evaluation is essential for identifying how you can improve your own business strategy. In addition, it will tell you how you can outdo your competitors in these areas to keep your customers. As a result, you will gain a competitive edge over other companies in your business sector.

It is also essential to target your audience with a relevant and engaging content format. Doing so will keep them engaged and likely to share your popular content with friends and family. Additionally, using timely keywords in your posts will help you rank higher in search engines, which can lead to more website visitors.

#3 Choose the right social media platforms

You don't need to be active on each social media platform –  select the ones that will best serve your social networks and business goals. For example, if you're a small business looking to build brand awareness, Twitter might be a better platform than Facebook.

Choosing the right social media platform for your brand and tailoring key messages accordingly will improve your chances of reaching your target audience. The platform should also attract the right audience, so those who are interested in your business. 

#4 Write engaging content

Every social media efforts that engage your audience are vital for two reasons. 

First, it helps you build relationships with your followers. Second, it allows you to share valuable information and insights with them that they may not find on other platforms. 

Keep your tone light and positive. It can be a powerful tool in engaging an audience and can help break the ice when starting conversations with them. Try to keep your language informal and friendly without being condescending or patronizing.

Also, be authentic. When writing about yourself or the company you work for, be honest and transparent. Share stories and facts about the company or yourself that are relevant to your followers, but don’t overshare them.

#5 Experiment with various post formats

Experiment with different types of social media content ideas to see what works best for your audience and strategy. Consider using:

  • Pictures and videos: These are great ways to show your audience what you’re talking about and get them excited about the content.
  • Short stories: Share short, engaging stories that explain your product or service in an easy-to-understand way.
  • Infographics and charts: visualize information in a way that’s easy for people to understand, making it a great way to boost customer engagement rate.
  • Quotes: include engaging or motivational quotes from experts or industry leaders to help drive your message home.
  • Blogging: Write long, in-depth posts about your company, products, or services that will give your followers a deeper understanding of what you offer.

Be consistent with your content strategy process. Make sure all of the content you publish is consistent with the overall tone and message of your brand. This will help followers trust and feel connected to you as an authority in your field.

#6 Pick relevant hashtags

Hashtags help connect social media posts to specific topics, events, themes, or conversations. It's basically a way of grouping together content around a particular topic, so people can easily find the information that interests them. They are a great way to find relevant material for your social media audience.

Although hashtags can be used on just about any social media platform, they're most popular on Twitter, Instagram, and Facebook.

Try to pick hashtags that represent the topics and interests of your audience. For example, if you run a blog about fashion, you might want to use the hashtags #fashion #style #clothing. Avoid using too many hashtags or ones that are irrelevant to your topic. Instead, use mainly relevant hashtags that will help people find your piece of content on social media.

#7 Set tasks in your marketing team

Task management is an essential part of any effective social media strategy. By setting specific goals for your social media team, you can ensure that everyone is working towards the same objectives. This not only boosts morale but also helps to keep your inspirational content on track.

Furthermore, setting tasks saves time and helps leaders and their teams become more effective. Of course, leaders need to set tasks because they shouldn't do everything themselves. But, on the other hand, by assigning tasks, you can empower your team, build trust, and develop your professional skills. So, delegation is an important management skill to work on throughout your career.

#8 Choose a social media management tool

To achieve your social media content strategy goals, you need to choose the right software. By using it, you can drive traffic, engage your audience, as well as measure your results. Of course, all solutions have strengths, and there isn't a single perfect tool for everyone. Still, some of them are better than others.

So yes, many social media tools are on the market, but it can be tough to decide which one is right for you. 

Before you start creating content, it's important to decide which social media management tool will work best for you. 

For example, if you only have a limited amount of time to spare each day, FeedHive might be the best option for you. On the other hand, if you want more control over your content and don't mind spending more time researching different platforms, our tool may be perfectly suited for you. 

Ultimately, the choice of instrument depends on your needs. 

#9 Monitor your performance

Start by monitoring your website analytics to see what type of content resonates with your social audience. This will help you determine what topics to cover and which angles to take in your writing.

Be sure to regularly publish new content even if it doesn’t receive a lot of attention from the online community right away.

By monitoring how your compelling content resonates on social media, you can keep your finger on the pulse and respond quickly to any irregularities. You'll see what posts are more popular and what aren't performing.

Monitoring also helps you maintain a positive brand image among active users and identify potential customers. The data you get from content monitoring is incredibly important because it can change the face of your entire activity on social media platforms.

After all, you need to draw conclusions – but you won't do that without data.

Social media content strategy with FeedHive

As we have mentioned before, you may need FeedHive to create your social content marketing strategy. 

So what does this software actually do?

It's a cloud-based social media marketing tool that helps you maximize online engagement. It allows you to create and manage your social posts all in one place. Once you have a social content strategy for your company, FeedHive will help you take care of the rest, thanks to the built-in social media content calendar where you can plan and schedule your materials. 

But FeedHive has many other useful features. For example, with custom, color-coded labels, you can organize your posts based on themes, trends, and topics relevant to your brand. In addition, the hashtags generator will provide relevant and trending hashtags for your posts. What's more, you are able to create, schedule, and publish carousel posts with up to 10 images/videos. Additionally, there are more than 500 post templates in your hands, to spark your creativity. 

Also, publishing is very quick - you can finally publish to all your socials with a single click. 

This platform also automates the posting process and creates regular postings. Utilizing the tool enables you to recycle some of your most engaging posts from the past, maximizing your efficiency and engaging your followers with evergreen content.

This will make it much easier for you to implement and monitor your strategy.

With FeedHive's analytics dashboard, you can look at the performance of your posts and gain insight into your content strategy results. Additionally, you'll be able to view post-by-post data, such as likes, retweets, impressions, and social engagement rates.

Conclusion

If you want to engage your audience, you should incorporate social media into your marketing strategy. Consider building a content strategy for your business on social media because you will see a significant improvement in your social media performance. Doing it can be a complex task, but you shouldn't take any shortcuts. And by following the tips we provided here, you can create content types that are both engaging and effective.

So try out FeedHive, sign up, and just take your social media content strategy to a whole new level!

Social media content strategy FAQ

Why should my business care about a content strategy? 

Your business should care about a content strategy because without one, your social media presence will be haphazard and ineffective. A good content strategy will help you define your goals and objectives, understand your audience, and create a plan for creating and curating content that meets their needs. 

Without a content strategy, you'll likely find yourself wasting time and resources on creating content that no one cares about or that doesn't help you achieve your business goals. So if you're serious about social media marketing, invest the time in developing a strong content strategy. 

What are some common mistakes businesses make with their social media content? 

One common mistake is creating content for the sake of content. Just because you can post something doesn't mean you should. Every piece of content you create should have a purpose and be aligned with your business goals. 

Another mistake is failing to plan ahead. If you don't have an editorial calendar, PPC dashboard, or content strategy in place, it's easy to get caught up in the day-to-day and lose sight of your long-term goals. 

Finally, many businesses make the mistake of thinking they have to do it all themselves. In reality, you can't (and shouldn't try to) be everywhere and do everything. It's important to focus your efforts on the channels and platforms that will have the biggest impact for your business. 

What are some tips for creating great social media content? 

Some general tips for creating great social media content include: 

  • Make sure every piece of content has a purpose and aligns with your business goals 
  • Plan ahead with an editorial calendar or content strategy 
  • Focus your efforts on a few channels and platforms that will have the biggest impact 
  • Don't try to do it all yourself - focus on quality over quantity 
  • Create content that is interesting and engaging for your target audience 

If you're struggling to come up with fresh ideas for your social media content, here are a few tips: 

  • Take advantage of holidays and special events 
  • Create content around hot topics in your industry 
  • Share behind-the-scenes looks at your business 
  • Showcase your company culture 
  • Highlight customer stories and testimonials

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Megan Pierce

Content Marketer