The Best Time to Post on LinkedIn in 2021
CEO & Founder
4 min read
In order to get the most out of your LinkedIn post, timing is one factor that you may not have considered. A LinkedIn post will reach a larger audience when people engage - comment, like, share, etc.
In this article, we'll look into the best time of the day to post on LinkedIn.
When should you post on LinkedIn?
LinkedIn is a professional network. However, it is also a social media, and recent reports show that an increasing number of people consume content on LinkedIn outside of work hours and on the weekends.
So, while the best days of the week to post on LinkedIn are usually Monday through Friday, there are opportunities on weekends as well.
Another important point to keep in mind, is that posts on LinkedIn have a much longer half-life than posts on, for example, Twitter or Facebook.
This means that your post is likely to be pushed to your audience even weeks after you have posted it. Of course, for this reason, timing also becomes slightly less critical than on other social media platforms.
That being said, there isn't a one-size-fits-all approach to posting on LinkedIn. Different audiences and different users have different browsing behavior, and it is important for your reach to get people on LinkedIn to engage with your content.
Discovering your best posting time
The key to success consists of two parts:
- Learning about your audience (and when they are likely to engage with your content)
- Posting on LinkedIn at the best time of the day
Learning about your audience
There are a lot of things you can learn about your audience that may indicate when to post, but an obvious one is to look at their location.
Do you know where your audience is located?
If the answer is no, it's time to find out.
It's easy to get a clue if you own a LinkedIn company page. Click Analytics in the menu, and select Followers.
On this page, you can see the location of your audience.
You can also access the location of your audience from a personal profile, but you will need to purchase a Premium Account.
This should give you a better idea of where your audience is located, and when they are likely to engage with your content.
If you see a specific area peak out, go and search about that area. Learn about their culture - maybe they have traditions for taking breaks from work at specific times of the day.
Posting on LinkedIn
Next step is to start posting on LinkedIn.
When you have a good idea of what the best times to post are, next step is to set up a schedule.
FeedHive makes this incredibly easy with the Recurring Posting Plan
You can create a posting plan according to your audience location, and other findings you may have discovered. Now, fill them with LinkedIn posts, and see the result in action as they are delivered on LinkedIn.
As you learn more about your audience, and the results from these posts, it's easy to adjust the posting plan to your findings.
Set up LinkedIn with FeedHive
Setting up LinkedIn with FeedHive is easy.
And the best part is - you can get started for free!
The first 7 days you will be on a trial which allows you to try out all the cool features of FeedHive 🤩 After that, you can choose to upgrade, or you can continue to use FeedHive for free and keep posting on LinkedIn.
See more about setting up LinkedIn on FeedHive.
Knowing your audience and understanding when to post on LinkedIn is a great first step to start expanding beyond your audience and get more reach.