Social Media Management Packages: What's Included, and What to Expect
How to choose the best social media management packages for your business? Read our guide to find out!
CEO & Founder
12 min read
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Social Media Management Packages: What's Included, and What to Expect
When it comes to social media management packages, what's included can vary greatly from one provider to the next. It's important that you understand what to expect before signing up for a package, so you know what you're getting yourself into.
In this blog post, we'll break down the different components that are often included in social media management packages, as well as give you an idea of what kind of results you can typically expect.
What are social media management packages?
Social media management packages are monthly plans that social media agencies offer to help businesses manage their social media accounts. These plans usually include some combination of social content creation, social posting, and social monitoring.
They vary greatly in price depending on how many hours per month they include and the types of services they offer (for example, whether or not you get social ad management or social monitoring).
What are the benefits of social media management packages?
There are a lot of benefits to using social media management packages. First, they can help you save time and money. By outsourcing your social media tasks to an agency, you can free up your time to focus on other things. And since social media management packages usually include discounted rates for ad spend, you can also get the lowest cost on your social media advertising.
Second, social media management packages can help you improve your social media performance. By having a team of experts creating and posting content for you, you can increase your reach and engagement, and see better results from your social media campaigns.
Finally, social media management packages can help you stay on top of changes in social media. Every single platform is always evolving, and it can be difficult to keep up with the latest trends and changes on your own. An agency that specializes in social media services will be up-to-date on all the latest changes, so you can be sure your social media strategy is effective.
What's typically included in social media management packages?
Here are some of the main components that social media team might include as part of their social media management packages:
- Social content creation (creating images and/or writing regular posts)
- Social posting (scheduling posts to go out on social media)
- Social monitoring (monitoring mentions and conversations around your brand on social media)
- Social ad management (managing social ads, including creating and targeting them)
- Training, support and additional services (help getting started, advice on social media strategy, etc.)
What else can be included? In addition to social content creation, social posting, social monitoring, social ad management and training/support, many social media agencies also offer "extras" as part of their social media packages.
- Monthly reporting (monthly reports on the results of your social media efforts)
- Meeting time with a strategist or account rep (phone or in-person meetings with social media experts)
- Social listening (listening to social conversations around your brand and industry, instead of just monitoring mentions of your brand name)
What kind of results can you expect from social media management packages?
It's important to note that the results you'll see from social media management packages will vary depending on the social media agency you choose, your social media goals and objectives, the social platforms you use (e.g., Twitter vs. Facebook), how much time and money is invested in social ads, your online presence, etc.
In general, though, if your social media custom package includes social content creation (custom images/posts) + social posting + social monitoring, you can expect to see an increase in reach and engagement for your social media accounts, as well as better results from your social media campaigns.
And if social ad management is included, you can expect to see a decrease in the additional cost of acquiring potential customers through social networks.
How to choose the right package for your business
When you're looking for a social media management package, it's important to consider your business's needs and goals.
What are your social media objectives? What platforms do you use? How much time can you invest in social media? How much money can you afford to spend on social ads?
Once you have a good understanding of what you need, you can start to compare social media management packages from different agencies. Look for agencies that offer the services and extras that are important to you, and make sure to ask about their experience and expertise in social media channels.
As a business owner, one of the most important decisions you'll make is choosing a social media management package.
By choosing the right social media agency and package, you can increase your reach and engagement, see better results from your social media campaigns, and stay up-to-date on the latest changes in social networks.
How to get the most out of your social media management package
1. Make sure you understand what's included in your social media management package.
Social media packages will vary from agency to agency. You may be offered social media management as a stand-alone service, as part of your content marketing package (which is generally recommended), or as an add-on to other digital services that you're purchasing.
No matter what, make sure you know exactly what you're getting. For example, some social media management companies may offer "full service" management, which includes content creation as well as publishing and reporting. Others may only offer posting and analytics services.
Clarify these details before signing on so there are no surprises down the road.
2. Determine which platforms your business needs to be active on
It's a common misconception that social media marketing can be done on any platform, for any type of business. While social media is popular and you'll find tons of "experts" who will tell you to be active everywhere, this isn't always the best approach. It may sound counter-intuitive, but social media plans require strategy and careful targeting.
The social media management company you hire should be able to give you a clear idea of what platforms make the most sense for your business goals, and then help you develop a custom plan for creating content that raises social engagement in your online community on those platforms.
Not every social media platform is right for every business model. For example, Instagram isn't going to be the best option for a B2B company, but it could be a great place to engage new and potential customers if you're selling a consumer product.
Your social media management company should help you determine which social media platform makes the most sense for your business strategy and then create content that engages your customers on those platforms.
3. Create content for each platform that is relevant and interesting to your target audience
Once you've determined which social media platforms make the most sense for your business, it's time to start creating content. This is where having a custom social media management package can be really helpful - you have someone who can help create content that is interesting to your target audience.
Remember, social media marketing isn't about selling your product or service. It's about providing valuable content that increases customer loyalty and helps you build relationships with them.
Your social media management company should help you create compelling content for your target audience, and then publish and report on the results.
If you're looking for a social media management package, be sure to ask these questions:
- What platforms do you specialize in?
- What services are included in your social media management package?
- How will you create content that is relevant and interesting to my target audience?
- Do you offer reporting and analytics services?
If you can't answer these questions, it's time for a new social media management company.
4. Use scheduling tools to ensure your posts go out at the right time
One of the challenges of social media marketing is ensuring that your content is seen by as many people as possible. This means publishing and posting at the right time, which can be difficult to do if you're busy running your business.
That's where scheduling tools come in handy.
A social media management company should use scheduling tools, like FeedHive, to help ensure your posts go out at the right time. This will help you reach more people, and it also helps to ensure that your social media presence is up-to-date.
Scheduling tools can be a huge help in social media marketing services, and a social media management company should use them to help publish and post your content.
If you're looking for social media management packages, be sure to ask what scheduling tools they use and how often the content will be posted. You might also ask how often your social media accounts will need to be updated (or if this is something that can wait until after business hours).
The social media management company you hire should help you use social media scheduling tools to ensure your posts go out at the right time.
And that's when FeedHive seizes opportunities.
5. Analyze the results of your social media campaigns to see what's working and what needs improvement
One of the benefits of social media management packages is that you get regular reporting and analytics. This means you can track the results of your social media campaigns to see what's working and what needs improvement.
This information can be really helpful in determining which social media platforms are most effective for your business, as well as which types of content are engaging your customers and which aren't.
Regular reporting and analytics are also a great way to stay on top of social media trends, so you know what's working today (and what may work tomorrow). This can help you keep up with the latest social media marketing techniques and ensure that your social media profiles remain relevant in an ever-changing digital landscape.
Your social media management company should help you analyze the results of your social media campaigns to see what's working and what needs improvement. This information can be really helpful in determining the effectiveness of your social media marketing goals.
6. Don't be afraid to ask for help - if you're not sure how to do something, ask your social media manager for the advice!
Social media marketing campaigns can require a lot of work, and it's easy to feel overwhelmed if you're not sure how to do something.
That's where your social media manager comes in - they should be happy to help you with anything you need, including creating relevant content, publishing posts, and analyzing the results of your campaigns. If you're feeling lost, don't be afraid to ask for help.
Your social media manager should be a valuable resource, and they should be happy to help you with anything you need. Don't be afraid to ask for advice - after all, that's what they're there for!
All insights about FeedHive
A social media marketing agency can benefit from FeedHive in many ways, but most importantly, they will get access to a fully customizable schedule.
Using a scheduler app can save you a lot of time by offering many features. FeedHive, for example, lets you automatically fill up your schedule through recurring posting plans so that you won't miss anything!
Suppose you want to post regularly to social media profiles and are worried about forgetting to do it during the day. In that case, FeedHive can be your savior since its calendar is very intuitive. Also, publishing to all social media sites in a blink of an eye is possible with this tool. And that's why we recommend it for all social media marketers. But not only.
It's not just about money, but also about customer feedback and satisfaction. With FeedHive, you can quickly publish to multiple social channels with one click. And what can this tool also do? Create customized social media posts, add hashtags, and generate reports for each channel.
As a result, you can provide your satisfied customer with what they expect from you - valuable knowledge instantly. So no more paper calendars or posting manually. Time for automation and modern schedulers.
Over to you
We’ve said a lot, but these are just some of the things a social media management company can do for you and your existing or potential clients. Of course, there are many more, but these will help get started with your social media marketing strategy and make it easier for you in the long run.