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What is a Social Media Kit and How to Use it in Your Agency

Social media kits can be very beneficial for small businesses, big brands, and marketing agencies. Check how to tackle them!
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Megan Pierce

Content Marketer

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13 min read

When it comes to  social media, most businesses don't have a comprehensive plan in place. This can lead to inconsistency and chaos on social networking platforms, as well as poor performance overall.

To ensure your business is taking advantage of the platform and driving results, you need a social media kit. This asset will outline your marketing goals, objectives, and strategies, as well as help you identify which tools to use and how to implement them.

Such a kit is essential for any business that plans to engage with its online audience through many different social channels. By having everything in one place and following a well-developed plan, you'll be able to reach your followers more effectively and make better use of your time.

What is a Social Media Kit?

A social media kit is a collection of materials that help businesses manage and use such media effectively. This can include things like a digital policy, guidelines for using the company’s accounts, tools for tracking and analyzing social traffic, and instructions on how to market through the most popular online channels.

A good social media kit should be tailored to the company's needs. It should include information on the business's target audience, the types of content they are likely to share, and how best to engage with them online.

A well-designed kit will also include tools for monitoring and measuring results, as well as tips for improving engagement rates.

What should a Social Media Kit include?

Social Media Strategy for each Client

In today's world, the internet is an essential part of a successful marketing campaign. It allows businesses of all sizes to connect with their customers directly and measure the success of their efforts in real-time. An online strategy for each client is crucial to ensure that your messages are reaching the people who will appreciate them most. Make sure to create a plan that reflects your business and focuses on its goals specifically.

Social Media Guidelines for Your Agency

A social media kit can be a great resource for agencies to have on hand, as it provides a guideline for how to use these types of platforms that create a big community. It is important to remember that each channel has its own rules, so be sure to familiarize yourself with the specific ones for your agency’s digital platform. Furthermore, you need to create engaging content that engages your audience and keeps them coming back. By following these tips and using effective online tools, your agency can build strong relationships with its customers and followers.

Images and Videos for Your Website or Facebook Page

Images and videos are an important part of any social media campaign. They can help to ensure that your message is clear and easy to understand, and they can also help to build your brand.

When creating images or videos for your website or Facebook page, be sure to consider the following:

  1. Images: All images you use must be high-quality and relevant to your brand. Use images that represent your company accurately, and make sure they are consistent with the tone of your platform.

  2. Videos: When creating videos for social accounts, remember to keep the following in mind: length, tone, and pacing. Make sure each video is well-edited and engaging so that viewers will want to keep watching.

Links to Other Social Media Accounts

Your kit must be well-maintained in order to be successful on the internet. This kit should include links to other social accounts that your business participates in, as well as images of your products and services. Additionally, it is important to keep up with the latest trends in the most popular online channels so that you can effectively market your company and products.

Examples of Creative Solutions for Engagement

There are many creative solutions for engagement when it comes to online publicity. Some popular methods include:

  • creating that kind of profile that is tailored to the target audience, 
  • developing engaging content, 
  • and using effective online marketing strategies. 

Ultimately, the most successful campaigns use a variety of tactics that work together to create a strong connection with the target audience.

How-To Guides for Social Media Posts and Activities

The internet can be a great place to connect with your customers and followers, but it can be difficult to know how to get started.

Such how-to guides will teach you the basics of using social media, from creating posts to promoting your content. It also can provide tips for engaging with your followers, managing your account, and more. Whether you're a new user or an experienced one, such kits will help you get started in the right direction.

Additional Resources for Helping You Create Effective Social Media Content

  • Social Media Examiner: A comprehensive resource for learning everything you need to know about online presence.
  • BuzzSumo: A tool that helps you analyze the most popular posts is social accounts.
  • Zoko: For WhatsApp marketing and communication.
  • Canva: A tool that will help you create outstanding graphics and images.
  • Ahrefs: Makes your content more valuable and SEO friendly.
  • Instagram Video Downloader: for downloading assets for your strategy.
  • Asana: A tool that lets your social media team communicate easily.
  • FeedHive - A tool that will organize and plan all your social media posts – a must-have in your own social media kit. If you need to manage your social media presence on multiple social media platforms, FeedHive will be your friend.

How can FeedHive be a part of your social media kit?

Well, yes - we have moved on to the FeedHive part, where you will get more information on how to use this platform to create an extraordinary social media kit.

FeedHive is a cloud-based software that will help you stay on track with your social media channels that connect a lot of people. Thanks to its numerous features, you can take this app into account when creating materials for a social media kit.

An example? Sure!

FeedHive’s powerful AI tools are able to create more engaging and better-converting content, so you can use this system in addition to building fantastic content ideas and materials. Also, a hashtag generator will provide you with many accurate hashtags, so you don’t have to spend your time thinking about them.

Moreover, a performance prediction can tell you in advance which types of posts will be more successful. And, of course, +3,000 AI-generated, battle-tested templates are ready to use at any time.

But, that’s not all, as FeedHive can be not only a perfect part of your social media kit but also the whole social media performance. It’s ideal for organizing, collaborating, approving, and managing. And what’s important - it can automate the entire workflow in your agency.


A social media kit is a valuable resource that can help you engage with your clients on many different platforms. By following these 7 steps, you can create an effective kit that will help you achieve your goals in seconds! 

Create a social media kit tailored to your needs with FeedHive and boost your work with this tool. Try out FeedHive for free today!

Social media kit for agencies – FAQ

How big should a social media kit be?

The size of your social media kit will depend on the number of social media platforms you want to include, as well as the amount of content you want to create for each platform.

For example, if you're only including Facebook and Twitter in your small business strategy, your kit might be smaller than those of brands that are also including Instagram, Snapchat, and Pinterest post tactics.

What should social media kits consist of?

Your brand kit should include templates for each platform, as well as a style guide and branding guidelines.

For example, if you're creating a kit for an agency, you might want to include social media templates for announcing new clients, promoting blog articles, and sharing company news. Your kit can also be industry-related or platform-related.

Bloggers may use social media kits and templates that are more focused on sales, money, or special offers that only bloggers can promote – while businesses like fashion brands can cultivate sales, but also other business initiatives, brand marketing, and templates for efficient content creation.

Is there a standard format for a social media kit?

There is no standard format for social media kits, but most kits include similar elements and smart objects.

Make sure to tailor your media kits to the specific needs of your agency and social media channels you're running.

For example, for small businesses a small template kit will be more than enough.

Many fashion brands will have to create social media kits they can easily customize. Real estate business will probably rely on visual content as it brings them the most business. It all depends on services, edit options, number of post templates required and other brand specific details.

What are the benefits of having a social media kit?

A modern social media kit can save you time by providing templates and guidelines that you can use when creating content for your agency's social media platforms.

It can also help to ensure that your content is consistent (no matter where you post it) which can improve your social media branding and help you build a more engaged business base.

If you're an agency owner or manager, chances are good that you've been asked to create your own social media kit and templates at some point.

A social media marketing kit is essentially a collection of templates, branding guidelines, smart objects, brand colors, envato elements, and platform-specific content that you can use to create consistent, engaging social media content. And while you may not make it in just a few clicks, you should probably start building it today.

What is a modern social media kit?

Social media kits ome in all shapes and sizes, but a modern social media kit will generally include:

- A style guide with your brand colors, fonts, style photos, and logo

- Branding guidelines that dictate how and when your brand should be used

- Social media templates for common content types (e.g., blog post announcements, service promotions, brands news - Facebook templates, Instagram templates, Twitter templates etc)

- Smart objects that make it easy to create templates

- platform-specific content (e.g., cover photos, profile pictures)

Of course, it should allow for unlimited downloads of all of the above. It allows each small buisness to save time spent on creating social media posts, thanks to various social media templates that are simply handy. No matter if you post on LinkedIn, Twitter, Facebook, Instagram, or in any other niche – social media kits and templates bring a lot of benefits for businesses.

Who should use a social media kit?

Social media kits can be used by anyone who manages an agency's social media presence, including account managers, content creators, and even interns. If you're responsible for creating or approving content for your agency's social media platforms, a social media kit can be a valuable tool.

If you want to build a strong social media presence and brand recognition on each social media platform you manage, a social media marketing kit can be extremely beneficial for successful content creation.

When should you use a social media kit?

You can use a social media kit at any time, but it's especially helpful when you're first starting out with social media or when you're launching a new Facebook campaign or Twitter initiative. A well-crafted social media kit can save you time and help you create content that is aligned with your agency's brand and objectives.

Also, if you want to tell brand story and create posts that reflect your brand identity, using a modern social media kit with various social media templates you can easily edit can be a game changer.

How do I create a social media kit?

Creating a social media kit is relatively simple, but there are a few things to keep in mind. First, decide which platforms you want to include and what kind of content you want to create for each platform. Then, choose a format (e.g. PNG formats) and start creating your templates.

Finally, be sure to include branding guidelines, logo, and instructions for using each template. For example, if you have many social posts for your lifestyle brand on Instagram, you should create a special template kit with Instagram post templates you can also use on other social profiles.

What are the benefits of having a social media kit?

A social media kit can save you time by providing templates and guidelines that you can use when creating content for your agency's social media platforms. It can also help to bring more money and purchase decisions to many brands across Facebook, Twitter or Instagram.

What networks should be included in my social media kit?

LinkedIn, Facebook, Twitter and Instagram are must-haves for sure, but you can also include Pinterest, Snapchat, and Tumblr – it all depends on your brand identity.

If you're not sure which platforms to include, start with the basics (basic post templates, e.g. for a single Facebook post or Instagram post templates) and add more to your social media templates collection as you go.

If you're a small business, you probably will need it only for a single profile on Facebook, Twitter, LinkedIn or Instagram – then, just a few social media templates, photos, and basic options to change colors or edit photos would do.

For bigger brands, more templates will be appreciated.


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Megan Pierce

Content Marketer