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How to Create a Social Media Dashboard to Monitor Your Brand

Creating a social media dashboard for your brand doesn't have to be a nightmare – check how to do it!

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Megan Pierce

Content Marketer

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13 min read

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Are you looking for a way to keep track of all your social media accounts in one place? A social media dashboard can be a great solution for this.

In this blog post, we will discuss how to create a social media dashboard and what features you should look for. We will also provide some examples of social media dashboards that you can use.

What is a social media dashboard?

A social media dashboard is a tool that allows businesses to view all their social media channels in one place. Such a feature gives you the opportunity to quickly and easily respond to comments and messages. It also provides analytics on how well each post performs so every business can track their progress and adjust their marketing strategy accordingly.

A social media dashboard works wonders if you want to stay organized and efficient when managing your social media accounts. It can be especially helpful if you have multiple accounts across different platforms.

What are social media dashboard benefits for businesses?

#1 Tracking social media in one place

Social media dashboard benefits businesses as it includes tracking and measuring all social media activity in one place.

Businesses can use social media dashboards to create reports on their social media performance. As a result, they can help to identify which campaigns are working best and determine where managers should allocate their resources.

And by tracking who is talking about the brand online, businesses can better understand their target audience.

As a result, dashboards provide detailed analytics on each social media channel, so you can see which ones are generating the most engagement and traffic. This helps you optimize your social media strategy and ensure that you're getting the most out of your investment.

#2 Activity identification 

Social media dashboard benefits for businesses also include identifying influential followers and benchmarking performance against competitors.

Having access to a social media dashboard means that you don't have to waste time manually tracking followers' behavior because this feature does it for you. The same is true of competition and its unfair behavior. Such a dashboard will indicate when your content is copied and who is trying to act against you.

#3 Task automation

Additionally, a social media dashboard can help automate tasks such as scheduling posts and responding to comments. And this is a significant improvement in the entire team's activities, which does not complain about the excess of free time and prefers to spend it on activities that cannot be performed automatically. Or just for brand development.

In addition, social media dashboards allow you to schedule posts ahead of the deadline, which can save you a lot of time in the long run. And if something unexpected comes up, so you can't post anything, you always have the software’s support.

So as you see, social media dashboards are a great way for businesses to develop their social media channels in one place. This makes it easy to see how well your campaigns are performing, what type of content is resonating with your audience, and where you should be focusing your efforts.

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How to set up your own social media dashboard to monitor your brand's performance

  1. Choose the social media platforms you want to track
  2. Set up a Google spreadsheet or other online tool to monitor your brand performance
  3. Add the URLs of the social media platforms you're tracking
  4. Create columns for each metric you want to track, such as followers, likes, and shares
  5. Set up a schedule for checking your brand's performance and updating your dashboard
  6. Use your dashboard to make decisions about how to improve your brand's performance online

What are the elements of a social media dashboard?

There are a few essential elements that make up a social media dashboard.

The first is the ability to see all of your social media accounts in one place. This could include Facebook, Twitter, LinkedIn, and any other sites you're using for marketing purposes.

The second is insights and analytics. This would give you data on how your posts are performing, who's interacting with them, and what kind of engagement they're getting.

Finally, a good dashboard will also include scheduling tools so you can plan out your posts ahead of time.

A social media dashboard can help you keep track of all your social media accounts in one place.

It usually includes a calendar or schedule of upcoming posts, as well as a list of all your social media accounts and your latest posts from each account. Some dashboards also include analytics so you can see how your posts are performing.

There are a lot of different elements that could go into a social media dashboard, but some of the most common ones include:

  • follower/following counts
  • engagement metrics (likes, shares, comments)
  • top posts/top performers
  • list of scheduled posts
  • trends and insights
  • social media analytics
  • competitor analysis

How to use social media dashboard to improve your brand's performance

Now that you know what a social media dashboard is and some of the benefits they offer, it's time to learn how to use one to improve your brand's performance online.

Here are a few tips:

  1. Use your social media dashboard to track your brand's performance over time. This will help you see which social media channels are most effective for your brand and where you should be focusing your efforts.
  2. Use the insights from your social media dashboard to create more effective content. For example, see what posts are getting the most engagement and try to recreate that success with your own content.
  3. Use social media analytics to find out when your followers are online, so you can post at optimal times for maximum engagement. You can also add data from pulse surveys.
  4. Use social media analytics to track the performance of your competitor's social media accounts and see what they're doing right (or wrong).
  5. Use social media analytics to find out what type of content your followers are most interested in and create more of that kind of content.

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Build your social media dashboard with FeedHive

Possibly, you are wondering if FeedHive is the right solution for your needs?

Yes, it definitely is.

Managing your social media performance, or creating and sharing reports, can be a resource-intensive process that requires a significant amount of modification to suit your needs. Can we afford this?

Not really.

But FeedHive's social media dashboard is here as an irreplaceable tool to manage all essential information by using its innovative software.

By using FeedHive's social media dashboard, you can see relationships within actions and the impact on business results. Having a social media dashboard in FeedHive will let you to:

  • understand data with easy-made visuals,
  • provide critical reporting information,
  • display real-time key metrics and performance indicators, guiding decisions and better navigating the surrounding landscape
  • simplifies your data into more manageable chunks of visual information that allows you to see what you are doing right and where you need to improve.

All of these, in turn, affect your bottom line.

So our dashboard is more than a well-designed tool that provides insight into all crucial metrics without requiring special knowledge or technical skill. Additionally, it automates updates and provisions significantly reduces the risk of errors carried over to resources used to provide these updates.

Furthermore, it displays information and organizes it to present results and correlations with past data (when available). As we all know, good visualizations aid businesses in concluding over time by providing context and consequences.

Our dashboard's unique information set can help social media managers and specialists make decisions based on business results. In addition, such easily obtained data supports better communication between departments and builds trust.

FAQs about social media dashboards

1. What are social media dashboards and what do they do?

Social media dashboards are tools that allow you to manage all of your social media accounts from one place.

They usually provide a variety of features, such as the ability to post updates, track stats and measure them, and respond to comments.

Most social media dashboards also let you schedule posts ahead of time, which can be really helpful if you want to make sure your updates go out at optimal times.

A lot of dashboards even offer built-in analytics, so you can see how well your posts are performing and get insights into your audience's demographics.

Overall, social media dashboards are a great way to streamline your social media marketing efforts and get a better understanding of what's going on with your accounts.

2. How can I use a social media dashboard to improve my marketing efforts?

A social media dashboard can help you improve your marketing efforts by giving you a holistic view of all your social media channels in one place.

You can use a social media dashboard to track how many people interact with your posts, what type of content resonates with your audience, and how much traffic your website is getting from social media.

Additionally, a social media dashboard can help you optimize your campaigns by giving you insights on which channels are performing the best and which ones need more work.

3. What are some of the most popular social media dashboards on the market today?

One of them is, of course, FeedHive.

With our dashboard, you can see all of the most important metrics without special training or technical expertise.

But FeedHive it's not just that.

FeedHive's well-designed tool offers a straightforward social media dashboard that puts correlations between business and marketing, powered by data provisioning and automation. Each team member is given the same dataset, preventing distortions and misinterpretations. Therefore, decisions can be made efficiently based on clear goals and structured predictions.

4. How much does a social media dashboard cost, and is it worth the investment?

The cost of social media dashboards can vary widely, depending on the features they offer. But in general, most social media dashboards are free to use with some kind of premium option available if you want access to more advanced tools and analytics (like FeedHive).

If social media is an important part of your marketing strategy, then it's definitely worth investing in a social media dashboard.

The insights and data they provide can help you improve your marketing efforts, increase engagement, and boost traffic to your website.

5. Should I create my own social media dashboard or hire a company to do it for me?

There are pros and cons to both options.

If you create your own social media dashboard, you'll have more control over how it looks and what features it has, but you'll also need to devote time and resources to developing and maintaining it. If you hire a company to do it for you, they'll take care of all the technical details, but you may not have as much flexibility in terms of customization.

The best solution depends on your needs and budget. If you're looking for a high-quality, customized dashboard that meets your specific requirements, then creating your own is the way to go.

But if you're after something simpler and don't want to deal with the technicalities, hiring a company is probably the better option.

6. How do I choose the right social media dashboard for my business needs?

When choosing a social media dashboard, it's important to consider the features it offers and how well it meets your business needs.

Some questions to ask include:

  • Do the dashboard's analytics provide in-depth insights into my social media performance?
  • Can I schedule posts ahead of time?
  • Is the dashboard easy to use?
  • Does it offer a variety of features, such as the ability to respond to comments and track stats?
  • Can I integrate it with my other tools and platforms?

Once you've answered these questions, you'll be able to narrow down your options and choose the social media dashboard that's best for you.

7. What features should I look for in a social media dashboard platform?

The social media dashboard you choose should have features that meet your business needs, such as the ability to schedule posts ahead of time and track engagement stats.

It's also important that it integrates with the social platforms where you're active (e.g., Facebook). You may also want to consider whether or not there are any additional costs associated with using the dashboard.

When evaluating social media dashboards, make a list of the features you need and then find a platform that offers them all.

This will save you time and hassle in the long run.

8. How do I get started with a social media dashboard?

The first step is to decide which social media dashboard is right for you. Once you've selected a platform, sign up for an account and add your social media profiles.

Then, start exploring the dashboard's features and begin tracking your performance. It may take some time to get used to the layout and how everything works, but eventually, you'll be able to use the dashboard to its full potential.

It's also a good idea to consult the dashboard's help section or online tutorials for more information on how to use it.

Over to you

It is extremely time-consuming and resource-consuming to deal with a wide range of data sources in a fragmented world of online marketing. However, using FeedHive's social media dashboard, the team can create visualizations that help make any decision-making process more efficient and transparent.

Now that you know how social media dashboards can help your business, it's time to start looking for one.

Make sure it has all the features you need and don't be afraid to try out different platforms until you find the right one. The social media dashboard is an important tool in today's digital age, so make sure you choose wisely!

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Megan Pierce

Content Marketer