Schedule LinkedIn posts: tips & good practices

LinkedIn is the best way to engage with experts and reach your target audience. What’s more, it is one of the most underrated social media platforms and is considered a top social networking site like Facebook, Instagram, or Twitter by most marketers or businesses.

Great, but is it possible to schedule a LinkedIn post?

Absolutely! And it's actually not hard to do.

Perhaps you came here for assistance after trying unsuccessfully to find the scheduling option on LinkedIn. Yes, we've got good news for you, because we know that many social media managers are in trouble as you are. This is because LinkedIn does not have a built-in scheduling feature. As a result, it's essential to use a third-party tool to schedule a LinkedIn post, such as FeedHive.

So, in today's blog post, we'll explain why and how you should schedule a LinkedIn post using our social media post scheduler.

Why should you schedule LinkedIn posts?

LinkedIn is an excellent place to:

• build a personal brand,
• develop your company's brand,
• get a chance to gain valuable business contacts,
• find a job candidate,
• find potential customers,
• gain knowledge in the areas that interest you
• gain understanding about your clients.

A professionally prepared social profile on LinkedIn is your and your company's business card. But even for personal profiles, it will pay to set up social accounts there.

Why? Because it provides information for logged-in platform users and all internet users who enter your name or brand in the search engine as it seems to be a reliable platform. That's why it is so valuable if your content is consistent and transparent.

So if you want to know how to take the most advantage of LinkedIn, pay more attention to scheduling posts as it gives you many benefits:

#1 Improves your time management

You probably have a lot of work and personal responsibilities throughout the day. If you automatically schedule your LinkedIn posts, you get that time back to do more pressing things.

The importance of scheduling tools and planning posts plays a crucial role in time management. With such a feature, you will be able to share content when you want to, with a few clicks. In addition, scheduling saves your efforts by doing things instead of you.

If done manually, keeping to-do lists and assigning projects to different employees can take a lot of time. However, auto-scheduling posts in advance help you keep track of all these things in one place. It can show you what's on the priority list. You can use it to track the progress of ongoing projects, assign tasks to different employees, and keep track of project deadlines.

You can save a lot of time by choosing the right scheduling software for your business. Additionally, you can use this saved time for more productive activities and thus generate more revenue. By saving time, you are actually saving money.

#2 It makes your goals more achievable

Scheduling helps you keep track of everything – from publishing posts to watching over them and much more.

With scheduling, everything is at your fingertips. You can access all the necessary details of your business anytime and anywhere when they are all in one place.

Employees know what they are supposed to be doing and when the tasks should be completed. It is easy for a social media manager to track progress, approach deadlines, and structure their schedules accordingly. Just all levels of hierarchy benefit from it - resulting in increased productivity and efficiency for the entire company.

#3 It helps for teamwork

You can also enhance your workforce with a carefully crafted plan and schedule. Scheduling a batch efficiently in one fell swoop frees your team's time for other tasks like post analytics and optimizing business-related content. In addition, this simplifies posting for people who manage social media accounts across multiple social media networks.

As the team members know who must do what and who to contact, they can work together smoothly. Managers are free too, so they can, for example, work on a next project.

When any team member is unsure about the process or deadline, they don't have to talk to the manager. Instead, they can simply refer to the planned schedule. As everything is clearly written down in one place, there is little room for disagreements or confusion within the team.

Expectations are clear, and roles are defined. Social media teams know when their roles begin and end. Every participant is informed of the target completion dates for each segment. In essence, everyone is on the same page. So, you won't be stressed out.

#4 It lets you post in batch

How about creating a batch of your favorite posts to go out for the month?

With a social media post scheduler, bulk posts are possible too!

By creating your content in advance, in batches, you can stay consistent on social platforms and accomplish your other tasks at the same time. You simply need to choose the type of content you want to share for the week and the time you wish to post.

You can use different content formats like a single image, native video, plain text, status updates, or other content you feel your audience will relate to and will represent your brand well. Then, as soon as you have your content together, you can add it to your content scheduling tool and schedule it to go out on the dates and times you specify. Also, you can go back to those posts and edit them before sharing, so no worries if you did something wrong.

#5 It gives you the ability to optimize your posting schedule

On LinkedIn, not all posting time works in the same way. For example, if you post on Wednesday morning, you may get better results than posting on Sunday afternoon.

As a result of automating and scheduling posts, you'll have more time to spend on optimization. Do you consider researching the best hours to post your amazing content so that you get as many eyes on it as possible? Then, feel free to use scheduling tools. You should pay special attention to this if you're writing a Call-to-Action and you'd like people to opt into something like a lead magnet, a call, or a sign-up form.

Perfect automation tools will enable you to post at different times and with various content like images, videos, text, etc. Thanks to such social media management, there are great chances to research your industry and get an idea of your clients' preferences.

Schedule LinkedIn posts: how to do it with FeedHive

For now, you know that by scheduling LinkedIn posts in advance, you can save a lot of time, enhance your teamwork, post quickly in batch, dive into social media promotion, easily achieve goals, and optimize your posting plan.

Great, but how?

With FeedHive, of course ;)

There are many apps available for scheduling social media posts. Some are better than others, as different apps offer different benefits. One example is FeedHive.

FeedHive is a tool for managing social media. And yes, with it you can post on every social media platform you just want: Instagram, Facebook, Twitter and LinkedIn as well. What’s more, TikTok, YouTube, Pinterest and MyBusiness are coming soon!

You can now manage your LinkedIn content strategy much more effortlessly with an easy-to-use content calendar. Your LinkedIn posts will be automatically published when scheduled and planned. Thanks to it, you will finally be able to build a thriving social network and generate leads for your business or brand.

1. Log in and add socials

First, let’s create an account and log in to your new profile. Then, connect FeedHive with your social media platforms, by clicking on the right platform from the list, which is LinkedIn.

2. Create a post

After that, create a post. Do you have any content ideas? Now it's time for them. To do so, you need to click on the big blue button in the top, left corner.

Then, create the valuable content of your post, add some images, videos, hashtags - whatever you want.

If you wish, you can also get some inspiration, use your ready-made template, generate hashtags, or AI post predictions below the box where you create your post.

3. Schedule!

Finally, take advantage of our 3 options:

• Pick time
• Post now
• Plan

It all depends on what your purpose is, but if we are talking about scheduling, now is the time to schedule.

Sign up for free now and see what’s more FeedHive prepared for you.

Schedule LinkedIn posts: FAQ

1. What time should I post my LinkedIn update for the best reach and engagement?

There isn't really a definitive answer to this question, as it largely depends on your specific audience and what time they are most active on LinkedIn. However, in general, early morning or late evening tends to be when people are most active on social media channels. So, posting your update during those times may help you get more reach and engagement.

2. What day is the best to post on LinkedIn for business growth potential?

Some people recommend Tuesday because it's the start of the workweek and people are looking for new opportunities. Others say Thursday is better because it's right before the weekend and people are thinking about their professional goals for the coming week, e.g. choosing a new cloud hosting for Wordpress.

Posting on LinkedIn at any time is better than not posting at all, so experiment with different days and times to see what works best for you.

3. How often should I post updates to my LinkedIn company page for optimal results?

There's no one-size-fits-all answer to this question, as the frequency of updates will depend on factors like your industry, your target audience, and the overall goals of your LinkedIn company profile.

However, as a general rule of thumb, it's a good idea to post new updates at least once per week. This will help ensure that your page stays active and relevant and that your followers always have something new to check out.

4. What type of quality content works best in a LinkedIn update - text, images, or videos?

Text, images, and videos all work well in LinkedIn updates.

The important thing is to make sure that your post content is interesting and relevant to your audience. Pictures and videos tend to get the most attention, so if you have something visual to share, that’s a great option. But ultimately, it’s all about publishing content that will engage your followers and help you achieve your business goals.

5. Should I use hashtags in my LinkedIn posts for greater visibility and engagement?

It's a good idea to use hashtags on LinkedIn when you want to broaden the audience for your posts. For example, if you're hosting a webinar or writing about a current event, using relevant hashtags will help you reach people who wouldn't normally see your posts.

However, be careful not to go overboard with hashtags. LinkedIn is a professional platform, so it's best to stick to just a couple of them per post. And make sure that the hashtags you choose are actually relevant to your content plan. Otherwise, you'll just come across as being spammy.

6. What are some tips for creating effective LinkedIn updates?

Here are a few tips for creating effective LinkedIn updates to improve your social media presence:

• Keep it short and sweet - people are generally busy, so you want to make sure your concise updates can be read and digested quickly,
• Use strong verbs and concrete nouns - this will help ensure your update packs a punch and really grabs attention,
• Be specific - rather than just saying you're looking for a new job, mention the type of position you're interested in or some skills or experience you have that would be relevant,
• Engage your network - ask questions, start discussions, and get people talking! The more engagement your update generates, the more likely it is to be seen by a wider audience.

It’s your turn - choose FeedHive!

It doesn't matter if you're looking to grow your connections or enjoy more engagement. Tools for LinkedIn scheduling are just great help. By using FeedHive to schedule posts on this platform, you can improve your engagement content marketing and save you a lot of time and money.

As soon as you've connected your FeedHive account to LinkedIn, you can schedule posts for your LinkedIn profile or company page. This solution allows you to plan your marketing strategy in advance, schedule posts and updates to be posted at a time when your audience is more likely to engage, and create your LinkedIn posts at a time that is convenient for you.

FeedHive is here to help you.

With this social media scheduler, you can plan LinkedIn posts at the right time, respond to comments, track competitors, and measure performance- all from the same dashboard you use to manage your other social media channels.

Take advantage of the free trial today and see our pricing plan :)