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Image Guidelines for Social Media Banners, Profile Images, Posts, and Stories.

It is well-known that visual content performs significantly better across most Social Media platforms, whether it's on Twitter, LinkedIn or Instagram.

Simon Høiberg

Founder & CEO @ FeedHive

March 19, 2021

3 min read

It is well-known that visual content performs significantly better across most Social Media platforms, whether it's on Twitter, LinkedIn, or Instagram.

In this article, we've summed up the Image Guidelines for Banners, Profile Images, Posts, and Stories.
Below are the guidelines for Twitter, LinkedIn, and Instagram.

Last updated on March 19, 2021.

Twitter

Profile Image

  • Recommended size is 400 x 400 pixels.
  • Maximum file size is 5 MB.
  • Accepted file types are JPG, GIF and PNG.

Header Image

  • Recommended size is 1500 x 500 pixels.
  • Maximum file size is 5 MB.
  • Accepted file types are JPG, GIF and PNG.

Image in a tweet

  • Recommended aspect ratio is 16:9.
  • Recommended size is 1200 x 675 pixels.
  • Maximum file size is 5 MB for a photo and 15 MB for an animated gif.
  • Accepted file types are JPG, GIF and PNG.

Image in a fleet

  • Recommended aspect ratio is 9:16.
  • Recommended size is 1080 x 1920 pixels.
  • Accepted file types are JPG, GIF and PNG.

LinkedIn

Profile Image

  • Recommended size is 300 x 300 pixels.
  • Maximum file size is 10 MB.
  • Accepted file types are JPG, GIF and PNG.

Company Logo

  • Recommended size is 300 x 300 pixels.
  • Minimum size is 300 x 300 pixels.
  • Maximum file size is 4 MB.
  • Accepted file types are JPG, GIF and PNG.

Header Image

  • Recommended size is 1128 x 191 pixels.
  • Maximum file size is 4 MB.
  • Accepted file types are JPG, GIF and PNG.

Image in a post

  • Recommended size is 1200 x 627 pixels.
  • Accepted file types are JPG, GIF and PNG.

Main Image and Company images

  • Recommended size for main image is 1128 x 376 pixels.
  • Recommended size for company photos 900 x 600 pixels.
  • Accepted file types are JPG, GIF and PNG.

Image in a story

  • Recommended aspect ratio is 9:16.
  • Recommended size is 1080 x 1920 pixels.
  • Accepted file types are JPG, GIF and PNG.

Instagram

Profile Image

  • Recommended aspect ratio is 1:1.
  • Recommended size is 110 x 110 pixels.

Image thumbnails

These are the thumbnails that are displayed in your grid when someone visits your profile.

  • Recommended aspect ratio is 1:1.
  • Recommended size is 161 x 161 pixels.

Images and portraits

  • Recommended aspect ratio is 1:1.
  • Recommended size is 1080 x 1080 pixels.
  • For portraits, recommended aspect ratio is 4:5 and recommended size is 1080 x 1350 pixels.

Image in a story

  • Recommended aspect ratio is 9:16.
  • Recommended size is 1080 x 1920 pixels.
  • Minimum resolution is 600 x 1067 pixels.
  • Accepted file types are JPG, GIF and PNG.

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