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Consumer Marketing: Benefits and Strategies for Your Business

In this blog post, we'll discuss 10 clever strategies you can use to boost your consumer marketing results!

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Simon Høiberg

CEO & Founder

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12 min read

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As a business owner, you know that consumer marketing is an essential part of your success. It can bring your business a lot of benefits and new customers and turn your audience into loyal fans. Moreover, as the internet and social media have evolved, we now have more opportunities for consumer marketing.

However, coming up with new and innovative ways to reach consumers and engage them with your product or service can be difficult. Especially since there is a plethora of competitive messaging out there, almost everywhere; online, on TV, outdoors, encouraging potential customers to take advantage of 'the one, the only offer'. Recipients are already resistant to such advertising, so you need to think in different terms but still attract the attention of the audience.

That's why today, in this blog post, we'll discuss 10 clever strategies you can use to boost your consumer marketing results!

What is consumer marketing?

Consumer marketing is a form of marketing that focuses on selling products or services to individuals. It's about selling a company's offering to private customers for their personal use, as well as promoting these goods through multiple marketing strategies, such as personalizing the purchase for consumers.

This type of marketing includes activities such as advertising, promotion and product development. It’s important because it enables businesses to reach large numbers of potential customers and convince them to buy by creating new and personalized experiences.

Of course, with the rise of the Internet and the widespread embrace of social media, consumer marketing has taken on a new dimension. It becomes more reachable and effective. Through many different social channels, people are now connected to businesses that can send advertising information to large audiences in an instant. 

Many businesses are successfully utilizing the options available on social media platforms. For example, getting users to rate products they have purchased, makes it easy for all people to give feedback on a specific item that is available to every other consumer. This allows consumers to become a living advertisement for the business, and in case there is any negative comment, a company has the opportunity to showcase its great customer service and community management.

What are the benefits of consumer marketing?

Among other things, consumer marketing can help businesses to:

  • Reach a large number of potential customers – so you can increase your sales and profits
  • Generate brand awareness and recognition – so customers will think of your business when they need a product or service that you offer
  • Build customer loyalty – so customers will keep coming back to your business
  • Increase customer lifetime value – so you can make more money from each customer

Now that we have covered the basics, let’s dive into our list of clever consumer marketing strategies!

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10 Strategies for your Consumer Marketing activities

#1 Know your target audience

One of the most important aspects of consumer marketing is knowing your target audience. This means that you need to understand who your ideal customer is and what they are looking for. Once you know this, you can tailor your marketing activities to appeal to them specifically. 

For example, if your target audience is young mothers, you might want to focus on advertising your product or service as being practical and easy to use. When you create a persona for yourself, you will learn much more about your target audience.

#2 Set realistic goals

It’s important to set realistic goals for your consumer marketing activities. This will help you to measure your success and make sure that you are on track. Make sure to set both short-term and long-term goals so that you can see progress over time.

Short-term consumer marketing goals could include:

  • generating more traffic to your website,
  • increasing the number of leads you generate.

Long-term consumer marketing goals could include:

  • converting more leads into customers,
  • increasing customer lifetime value.

Both types of goals are important, so make sure to set them!

#3 Think about customers' needs

In the world of consumer marketing, thinking about what your customers need should also be a priority. Consequently, the more relevant you become to your audience, the more likely you will succeed with your ROIs. By thinking about your clients’ needs, you will put yourself in their shoes, understand what their desires are and what your company can give them. Once you know this, you can better tailor your consumer marketing.

#4 Create a strong brand identity

A strong brand identity is essential for consumer marketing success. Your brand should be unique and recognizable so that customers will remember it. Make sure to choose a name, logo, and tagline representing your business well. You should also create consistent branding across all of your marketing materials.

Such actions will set you apart from your competitors and make you easily recognizable in the maze of other brands.

#5 Produce and plan high-quality content

Content is king when it comes to consumer marketing. Involving consumers via content marketing is another important consideration since you can engage with your audience effectively and get better relationships with them.

This is because customers are always looking for information that is relevant and helpful to them. So make sure to produce high-quality content that will answer your target audience’s questions and solve their problems. You should also have a plan for how you will promote your content so that it reaches as many people as possible.

#6 Create interesting and engaging visuals

Visuals are essential for consumer marketing because they can help to grab attention and communicate your message quickly. Make sure to use exciting and engaging images, graphics, and pictures in your marketing materials. This could include using: 

  • photos, 
  • infographics, 
  • videos, 
  • or even just appealingly using colors and fonts.

#7 Produce quality videos

Videos are a powerful consumer marketing tool because they are engaging, eye-catching, and informative. Make sure to produce high-quality videos that will be interesting and helpful to your target audience. You should also promote your videos through social media and email marketing so that they reach as many people as possible.

#8 Don't neglect email marketing

Email marketing is still a powerful consumer marketing tool. Make sure to create engaging email campaigns that will interest your target audience. You should also segment your list so that you can send targeted emails to different groups of people.

For example, you might segment your list by:

  • age,
  • location,
  • interests,

This way, you can make sure that each email campaign is relevant to the people who receive it.

#9 Make use of search engine optimization techniques

Search engine optimization (SEO) is a consumer marketing technique that can help you to reach more people. Make sure to use relevant keywords in your website content so that people can find your site when they search for those terms. You should also link to your site from other websites and social media platforms.

Using SEO techniques, you can ensure that your website appears as the top result for relevant keywords. This will help you reach more people and increase traffic to your site.

#10 Make use of social media

Social media is a powerful consumer marketing tool. You can use it to reach new customers and engage with them in a way that is informal and interactive. Make sure to post interesting and relevant content that will appeal to your target audience. You should also consider running social media ads to reach even more people.

As we’ve said before, with the expansion of social media and the emergence of the Internet, consumer marketing has taken on a new level. It becomes more accessible and successful.

Social media channels are no longer just a place to meet friends online and look at their vacation pictures. Instead, they have become an excellent place for all consumer marketing activities. For example, we have posts, stories, sponsored ads, reels, product carousels, or the thriving video on TikTok. Individuals can use these functions for fun and leisure. Meanwhile, companies are successfully using them for marketing purposes.

The choice is yours - will you decide to take social media into consideration and start using it for your consumer marketing, or will you stay indifferent?

You may think that managing channels on these media is cumbersome and complicated, but our job today is to show you that it can be the opposite if you just start using some helpful tools like FeedHive.

Managing consumer marketing with FeedHive

FeedHive is a comprehensive tool for social media and your consumer marketing activities. Building an engagement won’t be time-consuming anymore as our system has all you need for your social channels:

  • scheduling,
  • analytics,
  • collaborations,
  • social inbox,
  • FeedHive AI.

What’s more, you will find here more than 3000 templates, hashtag generator, Instagram carousels, recycle posts, Instagram grid preview, post to Facebook groups, automatic retweet, post conditions, and automatic text splitting.

Our software gives great analytics also. It visualizes followers' activity and engagements, giving you easy-to-understand data. Additionally, with the help of powerful AI, you can let FeedHive find the best time to post, track your growth and engagement and have a clear overview of all your channels. Predict your post performance in a few seconds and make your consumer marketing better and better!

It’s finally possible to engage your audience like never before and turn your followers into dedicated fans. 

To do so, collect all comments, replies, and mentions across your social channels. In this way, you won’t lose any opinion and will give everyone a reply.

Our platform is great for teams and collaboration, so you can invite your clients to participate. Keep everything organized and let yourself get valuable help from your team members. Each workspace contains its own calendar, posting plan, and social accounts, so you won’t get posts and schedulers confused. Also, manage different roles for individual team members and assign them their individual responsibilities.

See? You can do almost everything with FeedHive! And, what’s the best, you can try out our platform for free for 7 days and see how every pricing plan works. And if you need more, we will tailor the best solution for you - just contact us.

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Make consumer marketing better with FeedHive

Consumer marketing activities are a process, not a single activity. With FeedHive, you will be able to control and manage this procedure. 

Step 1: Choose the right platform

Start with choosing the social media platforms you want to post on. You can choose from Facebook, Instagram, LinkedIn, Twitter, and Pinterest so far, but we develop FeedHive very quickly, so MyBusiness, YouTube, and TikTok will be there to manage. 

Next, think about where is most of your target audience located? Which channel do they also like to use? You need to know the answers to these questions, so you don't choose a platform that isn't appealing to them.

Step 2: Choose the best time to schedule

Then, think about the best days and times you want to publish. Our scheduler is very clear and transparent so that you can plan your activity in it. It's straightforward because you click on the appropriate day, set the time, and then you're already busy creating the post.

Of course, you can let FeedHive find the best time to post. Our powerful AI analyzes your followers' activity and engagement, so it's easy for our system to find the best posting time.

Step 3: Create the post

Now, think what content will be most relevant and design it in our system. Add photos, videos, infographics - whatever you want. We also have an option available to create carousels on Instagram, so feel free to use it! 

Also, you can see how your content will stand out. We render previews of your content strikingly similar to reality! We are even able to show you a preview on your entire Instagram feed!

Step 4: Let the FeedHive work

Your effort ends here because now is the time for automatization. You have started from a draft and finished with a post with so many insights in just a couple of clicks. Since our tool is trying to automate a lot of the steps involved in creating, publishing, and analyzing, you can save more time and effort and dedicate it to other aspects of your work.  

Over to you

The world of consumer marketing is entering new levels, but luckily you've learned some steps to develop your unique strategies in this field. We've also introduced you to our FeedHive tool, which can become the best helper for your business when managing consumer marketing on social media.

Join our satisfied FeedHive customers, so you don't miss out on these amazing features we have.

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